AIPSF President Jim Hoffheimer debates "texting" while driving.

In July of 2007, AIPSF President Jim Hoffheimer took part in a nationwide series of short televised debates regarding the safety/dangers of new technologies that allow emails to be read to drivers.  Click the picture to the left to see one of these debates and here to see a related interview.  (Note: the video in the background is related to the new technology).

JOHN SECADA TAKES THE L.E.A.D.

The Florida Department of Transportation and the American Institute for Public Safety Foundation hvae produced a public service announcement to kick off a statewide campaign to save lives entitled L.E.A.D., Let's Eliminate Aggressive Driving.

This PSA will be a high impact message to raise public awareness and save lives addressing what is now the leading concern among drivers today, aggressive driving and road rage. According to the National Highway Traffic Safety Administration aggressive driving is responsible for two-thirds of all traffic fatalities, which is almost four times as many as driving under the influence.

Miami-based Walker/Fitzgibbon Television and Films created a 30-second spot, shot in both English and Spanish, featuring two-time Grammy Award winning singer/songwriter John Secada, delivering a serious message in a way that will reach the target audience with the desired impact of making people think, feel and behave differently when they drive. The "edgy" stylish production is delivered in a way "to make it cool to be a better driver".

The PSA is a part of an all embracing campaign produced by the American Institute for Public Safety Foundation, based in Aventura in conjunction with the Florida Department of Transportation, to promote traffic safety. Florida is home to four of the top ten metro areas in the country for fatalities due to aggressive driving. Tampa/St. Petersburg is 2nd with Orlando 4th, Miami 5th, and Fort Lauderdale 7th.

For more information on the campaign or to find out how you can be a part of the solution to aggressive driving in Florida or in your state, please call the American Institute for Public Safety Foundation at 800-391-7534.